The challenge landing page

AFlat Daylight

Phone, full length

Desktop, full length

Words before the photograph on a phone, the picture an inset object throughout, and a call to action that is a real button with four states.

BOne Box Ticked

Phone, full length

Desktop, full length

The ladder is the page: seventeen empty boxes a stranger can count, under one sentence and a call to action that is a real control.

CThrough The Door

Phone, full length

Desktop, full length

The page opens as it scrolls: the dark band narrows from 38 percent at the hero to 6 percent at the closer.