Content plan
A mate dragged me in.
Now I'm the mate.
Week of Mon 21 to Sun 27 Sep 2026
Fourteen posts, two a day.
Your main post at 5pm and a quest clip at 10am, the other way round at the weekend.
You film five main reels and three quest clips on Monday.
There's no sign-up page yet, so anyone who wants in messages you IN.
Your one line
The friend who drags you in.
What your one line meansTap to read
In July 2017 a mate dragged you into a gym. You'd probably never have started without him. In October you're that mate for the next lad.
Every post tells a bit of your story. Only a few ask.
The promise
30 days to your first real conversation in the gym.
What's in the 30 daysTap to read
The week
Tap a day to open it
- MonStory 21 Sep Dragged in 10am5pm dragged
- TueHim 22 Sep Two skinny lads 10am5pm corner
- WedStory 23 Sep Mine stay in the bag 10am5pm headphones
- ThuChallenge 24 Sep The invite 10am5pmASK IN
- FriStory 25 Sep The way there 10am5pm walk
- SatStory 26 Sep Back then, too big and scary 10am5pm message
- SunRecap 27 Sep Weekly recap 11am5pm week
Swipe sideways for the rest of the week
What the tags meanFive jobs, and what ASK means
Something that happened to you, with the when and the where. It makes a stranger trust you.
The 30 days. The only posts that ask him to join.
The lad watching, described so well he knows it's him.
What happened to a lad you coached, told by you.
What you stand against. It asks for his view.
ASK means that post asks him to join. Sunday's recap never asks.
Quest clips: 7 this weekYour second post, every day
- What it isFifteen to thirty seconds of you doing one thing off your own list, out in the real world.
- When it goes out10am on weekdays, your main post at 5pm. It swaps at the weekend.
- The shape, every timeYour question first, then one fixed line, then the thing you did, then the ask. The question changes every day. Never open on the fixed line: the first three seconds decide whether a stranger stays.
- The line that never changes"I'm Kelvin. This is my confidence quest." Second, never first, and said the same way every day so people start to know you by it.
- If it needs nobody elseFilm the thing itself. Headphones into the bag, press-ups in the car park, your morning routine.
- If it needs another personDo it for real, then film yourself twenty seconds later, in the place it happened.
- The middle stays rawBetween the fixed line and the ask there is no script. One take. Don't redo it if you fluff a word.
- The ask at the endA DM or a follow, never a comment. Wording changes, the mechanic stays. This is not the challenge ask: no quest clip asks anyone to join.
Five limits, and none of them bends.
- Nobody else's face, and nobody else's voice if they could be recognised.
- Never on base. No gym, no gate, no building, no uniform that belongs to work.
- Show what you did and why it matters. Never how the method works: no levels, no order, no how long anything takes.
- Never ask for a comment. A man is not going to say out loud, under your post, that he has no confidence.
- No quest clip asks anyone to join the 30 days. The joining asks stay in their own posts.
Trial reels: none ready yetVolume first. Your call how many
- Five openings, same sittingEvery piece you film, film the first line five times. Slightly different question, different word, different angle in. Same sitting, a few minutes. You now have five versions of one idea.
- Who sees a trial reelOnly people who don't follow you. Never on your grid, never in your followers' feed.
- When they go outNot yet. First we build up videos: the two a day, on brand, done properly. Then we take the runners, the ones that beat your own median on watch time, engagement or impressions, and push those.
- Recommended, not requiredThe two posts a day are the job. The trial versions are recommended and not required: there is no cap and no quota, and how many re-cuts you make is your time and your call.
- Every SundayWe check which first lines held strangers longest and use them the week after.
Nothing to cut yet. The openings you film this week are the material.
Shoot day
Monday 21 Sep · about 95 minutes · 8 stops
Three of the week's quest clips are in this list, because you can film them on the same trip. The other four you film in the week, the second after you have done the thing.
Sofa piece: use your front panel light. Everything else is daylight.
Not on base: Film at your normal gym, not at RAF Brize Norton.
That goes double for the quest clips: no gym, no gate, no building and no uniform that belongs to work. And nobody else's face in any shot, all week.
- 1Home, first thing, before you leaveYour morning routine. Four short shots, no talking: the cold water, the pint of water, the stretch, the coffee at the endOpen Thursday's quest clip
- 2The car park on the way in, straight after you have said good morning to peopleTwenty seconds to camera: what you just did and how many said it backOpen Monday's quest clip
- 3Your car, parked outside your gym, daylight through the windscreenThe origin, talking to the camera on the dashOpen Monday's script
- 4Same car park, walking from the car to the gym door, phone at arm's lengthThe walkOpen Friday's script
- 5Inside the gym, by the dumbbells, gym lightsHeadphones, dropping them in your bag on cameraOpen Wednesday's script
- 6Inside the gym, on the floor, mid setOne quiet shot of you working, room sound, no music. Not the bag going down, that one is already in stop 5Open Wednesday's quest clip
- 7Outside the gym entrance, standing, daylightThe invite. One close, the IN oneOpen Thursday's script
- 8Home, on the sofa, lamp on, evening feelBig and scary coachesOpen Saturday's script
Day by day
Tap a day to open it
MON Story 21 SEP Dragged in Quest clip 10am · Reel 5pm OpenClose
1 of 2Quest clip, post 10am
Film the quest clip
Filmed Mon 21, stop 2Your gym car park, or the walk from the car to the door. Morning, daylight. Phone at arm's length, you walking. Film it straight after you've done it, not before. Nobody else in shot: if someone comes past, wait or point the phone at the floor.
Normal, like you're telling a mate what you just did.
Not: pleased with yourself.
Say the number you actually got. If two ignored you, say that, it's better.
Hook
“Just said good morning to everyone on the way in.”
ScriptTap to read
FIXED: say it as written · dashed box: your words
Just said good morning to everyone on the way in here.
FIXED I'm Kelvin. This is my confidence quest.
YOUR WORDS: how many said it back, how many didn't
Sounds like nothing. Back when I wouldn't speak in a room full of people, it wasn't nothing.
You're not doing it for them. You're doing it so you know you can start it.
Try it tomorrow on three people. That's the whole thing.
FIXED CLOSE Follow if you want the rest of them.
One take. Don't redo it if you fluff a word.
Built on THE CALL OUT:
- Name him
- Why it matters to him
- Your example
- One thing to do
- The close
Close
Say exactly: "Try it tomorrow on three people. That's the whole thing."
On screen: Captions on. Text on screen for the first seconds: Said good morning. That's it. Nothing else.
Post
10amQuest clipCaption
Three people tomorrow. Tell me how many say it back.
YOUR WORDS: one line about how it went this morning
2 of 2Reel, post 5pm
In your car, parked outside your gym. Phone on the dash, daylight. Sitting, seatbelt off.
Quiet and honest, like you're telling a mate something you've never told him.
Not: motivational speaker, no big voice.
Keep him as "my mate". No name unless he's happy with it. He only turns up on the Monday, not on the night out.
Hook
“You're not scared of the gym. You're scared of being the skinniest lad in it.”
ScriptTap to read
FIXED: say it as written · dashed box: your words
FIXED You're not scared of the gym. You're scared of being the skinniest lad in it.
July 2017, that was me. Back from a week away with the RAF, barely said a word to anyone. Went out in Oxford and didn't stop till ten the next morning.
Monday came. Hungover, in my overdraft, feeling rough.
My mate said: "We need to sort our shit out and stop drinking so much and start going to the gym."
Didn't really get a choice. He just dragged me to the gym.
Mostly machines. Didn't go near the free weights. Kept checking who was watching.
FIXED PUNCH If he hadn't dragged me in that first time, I'd probably never have started.
I always left that bit out. Because I thought: what if you haven't got a mate like that?
FIXED CLOSE So in October, I'm going to be that mate.
Record it in two or three pieces and retake freely.
Built on THE MOMENT:
- A line about him
- Your moment: when and where
- What it felt like
- The punch
- What it means for him
- The close
Close
Say exactly: "So in October, I'm going to be that mate."
On screen: Captions on. Text on screen for the first seconds: He just dragged me to the gym. At "July 2017", add the text July 2017. Oxford. Nothing else. The cover of the pinned post carries your whole line: Didn't really get a choice. He just dragged me to the gym.
Post
5pmPin itCaption
Who dragged you into the gym? Or are you still waiting for someone to?
YOUR WORDS: two or three lines, your own, about that Monday
TUE Him 22 SEP Two skinny lads Quest clip 10am · Carousel 5pm OpenClose
1 of 2Quest clip, post 10am
Film the quest clip
Film it when you do itWherever you did it: the shop, the coffee place, the street. Daylight. Standing still, phone at arm's length. Straight after. No faces but yours.
Flat and matter of fact.
Not: a lesson.
Not a stare. Say that out loud, it's the bit people get wrong.
Hook
“I've just looked four or five people in the eye today and smiled at them.”
ScriptTap to read
FIXED: say it as written · dashed box: your words
Been looking people in the eye today and smiling. That's it.
FIXED I'm Kelvin. This is my confidence quest.
Not staring at them, not waiting for them to look first. A glance and a smile, then carry on.
YOUR WORDS: what one of them did back
If you're the lad who looks at the floor from the car to the front door, start here. It's the cheapest one there is.
Do it once today.
FIXED CLOSE One of these every day. Follow if you want them.
Built on THE CALL OUT:
- Name him
- Why it matters to him
- Your example
- One thing to do
- The close
Close
Say exactly: "Do it once today."
On screen: Captions on. First seconds: A glance and a smile. Nothing else. At "not staring", put Not a stare on screen.
Post
10amQuest clipCaption
A glance and a smile. Do it once today and tell me what happened.
YOUR WORDS: one line about the one that surprised you
2 of 2Carousel, post 5pm
Film
Nothing to filmNothing to film. One photo of you for slide 6, any recent one where you're in the gym.
Plain and direct.
Not: a lecture.
Hook
Cover: There are two skinny lads. Which one are you?
Slides · 7Tap to read
FIXED: say it as written · dashed box: your words
- There are two skinny lads. Which one are you?
- Lad one: you haven't walked into a gym yet. You're not confident enough to step in.
- Lad two: you're in. One corner. Dumbbells. Long rests. Headphones in. Out in 30 minutes.
- Either way, you're hiding. At home, or in the corner.
- I've been there. YOUR WORDS: one line, which lad you were, and where you started
- (your photo) Lad one starts at the door. Lad two starts with the headphones.
- FIXED Which one are you? Tell me in the comments: 1 or 2.
Built on THE LIST:
- The cover promise
- One idea a slide
- The last slide: one thing to do
On screen: We make all 7 slides.
Post
5pmCaption
1 or 2? Be honest, nobody's judging.
Whichever one you are, that's what October is for.
After postingMessage every man who comments 1 or 2.
WED Story 23 SEP Mine stay in the bag Quest clip 10am · Reel 5pm OpenClose
1 of 2Quest clip, post 10am
Film the quest clip
Filmed Mon 21, stop 6Inside your gym, on the floor, mid set. Gym lights. Phone propped to the side, one quiet shot of you working. No talking, no music, room sound only. Film this on Monday, same trip as the 5pm reel, but a different shot: the bag going down is already in that one.
No performance. Just train and let it run.
Not: looking at the camera.
Hook
Cover: No headphones. Whole session.
Text on screen · 0 linesTap to read
FIXED: say it as written · dashed box: your words
- Second 1: No headphones.
- Second 3: *FIXED *I'm Kelvin. This is my confidence quest.
- Second 7: Whole session. Every session.
- Second 11: You hear the room. That's the point.
- Second 15: Try one session without them.
- Second 18: **FIXED CLOSE If that's you, send me a message.
Built on THE CALL OUT:
- Name him
- Why it matters to him
- Your example
- One thing to do
- The close
Close
No talking, so the screen does it. The instruction card: Try one session without them.
On screen: Captions off, there is no speech. Sound: the gym, no music. Six text cards, plain, one at a time.
Post
10amQuest clipCaption
One session without them. You'll hear the room, and that's the point.
YOUR WORDS: one line about what you notice when they're out
2 of 2Reel, post 5pm
In the gym, by the dumbbells, your normal gym lights. Headphones in your hand, not on your head. In the first three seconds you drop them in your bag. Standing.
Firm, a bit of a smile. You're letting him in on something.
Not: telling him off.
Hook
“You wear headphones in the gym so nobody talks to you.”
ScriptTap to read
FIXED: say it as written · dashed box: your words
FIXED You wear headphones in the gym so nobody talks to you.
YOUR WORDS: roughly when when my confidence was low, I stopped wearing mine. I still don't wear them now.
Going without them, that's the one the lads I've coached push back on most. My answer's always the same: what else are you hiding behind?
FIXED PUNCH People are more likely to ask the guy with no headphones on for a spot.
Next session, leave them in the bag. One session.
FIXED CLOSE Try it once and message me how it went.
Built on THE CALL OUT:
- Name him
- Why it matters to him
- Your example
- One thing to do
- The close
Close
Say exactly: "Try it once and message me how it went."
On screen: Mine stay in the bag.
Captions on. At the punch, put it on screen: People are more likely to ask the guy with no
headphones on for a spot.
Post
5pmCaption
One session, no headphones. Message me how it went.
This is one I started when my confidence was low. I still do it today. YOUR WORDS: one line about the first session you did without them, if you remember it
THU Challenge 24 SEP The invite Quest clip 10am · Reel 5pm ASK OpenClose
1 of 2Quest clip, post 10am
Film the quest clip
Filmed Mon 21, stop 1Home, first thing, before you leave. Four quick shots, no talking: the cold water, the pint of water, you stretching on the floor, the coffee at the end. Film it Monday morning and use it Thursday. Phone propped on something, you in shot.
Quick cuts, ordinary.
Not: a routine video with a countdown and a soundtrack.
Hook
Cover: Before anything else happens.
Text on screen · 0 linesTap to read
FIXED: say it as written · dashed box: your words
- Second 1: Cold water.
- Second 3: *FIXED *I'm Kelvin. This is my confidence quest.
- Second 7: Pint of water.
- Second 10: Stretch it out.
- Second 13: Walk, run, or the gym. Whatever the day allows.
- Second 17: Then the coffee.
- Second 20: Every morning. Same one for everyone I coach.
- Second 23: **FIXED CLOSE Follow me and do them with me.
Built on THE LIST:
- The cover promise
- One idea a slide
- The last slide: one thing to do
Close
No talking, so the screen does it. The instruction card: Every morning. Same one for everyone I coach.
On screen: No speech, so no captions needed. Sound on, the real sound. No music with words.
Post
10amQuest clipCaption
Five things before the day starts. The coffee is the reward, not the start.
YOUR WORDS: which one you'd miss most if you dropped it
2 of 2Reel, post 5pmASK
Outside your gym entrance, standing, daylight. Door in the background.
Warm and sure. You're inviting him, not selling to him.
Not: hype, countdown voice, "limited spaces".
Hook
“You've trained in the same gym for months, headphones in, and never had a real conversation with anyone in there.”
ScriptTap to read
FIXED: say it as written · dashed box: your words
FIXED You've trained in the same gym for months, headphones in, and never had a real conversation with anyone in there.
Somebody dragged me into a gym once. Now it's my turn.
In October I'm taking a small group of lads through 30 days with me. It's free.
The basics. One session with no headphones. Eye contact and a smile. Saying good morning.
Then the conversations. Introduce yourself to three people you don't know. Then two or three minutes with someone you don't normally speak to.
FIXED PUNCH Thirty days to your first real conversation in the gym.
It's not for the lad who already knows better and argues with every plan. I've learned that one the hard way.
You apply, we have a quick call, you're in.
FIXED CLOSE Just message me the word IN and I'll send you the link first.
If you add anything, cut something.
Built on THE INVITE:
- His world
- What you're doing about it
- What he gets
- Who it's not for
- How to get in
Close
Say exactly: "Just message me the word IN and I'll send you the link first."
On screen: 30 days to your first real conversation in the gym.
Captions on. At "In October", text: Starts in October. Free. At the close, text: Message
me: IN.
Post
5pmCaption
Message me the word IN.
30 days. Free. Starts 5 October. A small group, and I coach you myself. Message me IN and you'll get the link first.
After postingSend the list message (it's in <a class="cp-inl" href="#messages">Messages</a>) to everyone on your list.
FRI Story 25 SEP The way there Quest clip 10am · Reel 5pm OpenClose
1 of 2Quest clip, post 10am
Film the quest clip
Film it when you do itOutside, straight after it happened. Wherever you were. Phone at arm's length. Nobody else in shot and no voices but yours: if you can hear them, cut it.
A bit buzzed, like you've just got away with something.
Not: smug.
Tell what actually happened, including the one that went nowhere. The flat one is the useful one.
Hook
“Just told three people my name who had no idea who I was.”
ScriptTap to read
FIXED: say it as written · dashed box: your words
Just introduced myself to three people who'd never met me.
FIXED I'm Kelvin. This is my confidence quest.
YOUR WORDS: where you were, and what you said to the first one
One of them turned into a proper chat. One said hello and went back to his phone. That one's fine too.
The win isn't the conversation. The win is that you started it.
Name, then ask how they are. That's all it is.
FIXED CLOSE Follow if you want the rest of them.
Built on THE MOMENT:
- A line about him
- Your moment: when and where
- What it felt like
- The punch
- What it means for him
- The close
Close
Say exactly: "Name, then ask how they are. That's all it is."
On screen: Captions on. First seconds: Told three strangers my name.
Post
10amQuest clipCaption
Your name and one question. That is the entire thing.
YOUR WORDS: two lines about the one that went nowhere
2 of 2Reel, post 5pm
Walking from your car to the gym door, phone at arm's length, daylight. Stop at the door for the punch. Last three seconds: you push the door open and walk in.
Close and a bit raw, like you're remembering it as you walk.
Not: a vlog voice.
Hook
“If the walk to the gym makes you feel sick, I know that feeling.”
ScriptTap to read
FIXED: say it as written · dashed box: your words
FIXED If the walk to the gym makes you feel sick, I know that feeling. I was sure I'd be the skinniest lad in there and everyone would be watching me.
July 2017, RAF Brize Norton. The first session my mate dragged me to. Sick in my stomach. Weak at the knees.
Walking out, I felt good. First pump. I'd done something I didn't think I would.
And I still didn't feel like I belonged there.
That bit took longer. YOUR WORDS: when did it start feeling like your gym?
FIXED PUNCH Things are only scary in your head.
FIXED CLOSE Send this to the mate you'd do that walk with.
Built on THE MOMENT:
- A line about him
- Your moment: when and where
- What it felt like
- The punch
- What it means for him
- The close
Close
Say exactly: "Send this to the mate you'd do that walk with."
On screen: Sick in my stomach on the way there.
Captions on. At "July 2017", text: July 2017. The first session.
Post
5pmCaption
Send this to the mate you'd do that walk with.
YOUR WORDS: one or two lines, what you'd tell yourself on that walk now
SAT Story 26 SEP Back then, too big and scary Reel 10am · Quest clip 5pm OpenClose
1 of 2Reel, post 10am
Home, on the sofa, evening. Front panel light on you, lamp behind. Sitting back, relaxed.
Honest, a bit amused at yourself.
Not: having a go at big coaches.
Say "my wife". Whether you name Meg is your call.
Hook
“You follow big gym coaches and never message one. I was the same, back when I was the skinny lad.”
ScriptTap to read
FIXED: say it as written · dashed box: your words
FIXED You follow big gym coaches and never message one. I was the same, back when I was the skinny lad.
Me and my wife watch wrestling. I used to look at them thinking, imagine looking like The Rock. YOUR WORDS: roughly when this was, and where you were living or based
So I'd look at coaches on Instagram instead.
Looking back, I don't even know if they could've helped me. I was just looking at them thinking, they look good.
FIXED PUNCH Maybe they were just too big and scary. Someone like me, I might've messaged back then.
FIXED CLOSE And if you've got a mate who follows the big lads and never messages anyone, send him this.
Built on THE MOMENT:
- A line about him
- Your moment: when and where
- What it felt like
- The punch
- What it means for him
- The close
Close
Say exactly: "And if you've got a mate who follows the big lads and never messages anyone, send him this."
On screen: Back then, I never messaged a coach.
Captions on. No other text.
Post
10amCaption
Send this to the mate who follows the big lads and never messages anyone.
YOUR WORDS: one line, what you were scrolling for back then
2 of 2Quest clip, post 5pm
Film the quest clip
Film it when you do itStraight after, where it happened. Weekend daylight. Phone at arm's length. No other face and no other voice in it.
Easy. Like a man telling you about his morning.
Not: teaching.
If it was two minutes and awkward, say two minutes and awkward.
Hook
“Just had a three minute conversation with a bloke I've nodded at for a year.”
ScriptTap to read
FIXED: say it as written · dashed box: your words
Just had about three minutes with someone I've only ever nodded at.
FIXED I'm Kelvin. This is my confidence quest.
YOUR WORDS: who, where, and what you asked him
Not hello and how are you. Past that. Ask about his session, or his week, and then actually listen to the answer.
I used to walk past people like that for months because I couldn't think of a second sentence.
Pick one person you've only nodded at. Get past hello.
FIXED CLOSE One of these every day. Follow if you want them.
Built on THE MOMENT:
- A line about him
- Your moment: when and where
- What it felt like
- The punch
- What it means for him
- The close
Close
Say exactly: "Pick one person you've only nodded at. Get past hello."
On screen: Captions on. First seconds: A year of nodding. Three minutes of talking.
Post
5pmQuest clipCaption
Who have you been nodding at for a year? Get past hello this week.
YOUR WORDS: one line about what he turned out to be like
SUN Recap 27 SEP Weekly recap Carousel 11am · Quest clip 5pm OpenClose
1 of 2Carousel, post 11am
Film
Nothing to filmNothing to film. Your photos from the week.
Your recap, in your WhatsApp voice, not run through ChatGPT.
Not: a sales post. No ask on a Sunday.
Hook
Cover: WEEKLY RECAP! Week 37/52 (use your own number: 37 if you've done one every Sunday since Week 31 on 16 August)
Slides · 5Tap to read
FIXED: say it as written · dashed box: your words
- WEEKLY RECAP! Week 37/52
- This week I told the bit I always left out. My mate dragged me to the gym. (photo)
- One session, no headphones. YOUR WORDS: what came back in your messages after Wednesday. No names, and nobody's words quoted
- YOUR WORDS: the rest of your week, training, work, whatever happened
- The gym builds the foundation. The real world builds the confidence.
Built on THE RECAP:
- WEEKLY RECAP! and the week number
- What happened, in your words
- The line of the week
- The countdown in the caption
On screen: Your recap layout, header WEEKLY RECAP!, no emoji. The countdown goes in the caption, not on a slide.
Post
11amCaption
Week 37 done.
YOUR WORDS: two or three plain lines on what actually happened this week, the way you'd tell the lads in the group chat. Two emoji at most, from 😂 🤣 👊🏼 💪🏼 8 days.
After postingSend us in the group: how many sent IN, how many said yes to your list message, how many sticker replies you messaged, and what made each lad message.
2 of 2Quest clip, post 5pm
Film the quest clip
Film it when you do itWherever you are on a Sunday, straight after. Phone at arm's length, sitting or standing. Nobody else in it.
Relaxed, Sunday.
Not: a wrap up.
Hook
“Asked someone a real question today instead of talking about the weather.”
ScriptTap to read
FIXED: say it as written · dashed box: your words
Asked someone a real question today. Not the weather, not "you alright".
FIXED I'm Kelvin. This is my confidence quest.
YOUR WORDS: the question you actually asked, word for word
Small talk is two people waiting for it to be over. A real question is you being interested, and people can tell the difference instantly.
How long have you been training here. What are you reading. Anything you actually want to know.
Ask one this week.
FIXED CLOSE If that's you, send me a message.
Built on THE CALL OUT:
- Name him
- Why it matters to him
- Your example
- One thing to do
- The close
Close
Say exactly: "Ask one this week."
On screen: Captions on. First seconds: A real question. Not the weather.
Post
5pmQuest clipCaption
What's the last real question you asked someone? Not the weather.
YOUR WORDS: the one you asked today
Messages
Your stories
- Film stories on the day, never on the shoot.
- Answer every poll vote and sticker reply the same day.
- From Thursday, end that message with: "Doing something in October you might be up for. 30 days, free, a small group. Want me to send you the details?"
Keep every question the sticker brings in. They're next week's topics.
Reply to anyone who sends IN:
Write his answer to "what made you message" next to his name.
Nice one 👊🏼 you're on the list. You'll get the link first as soon as it's up. Quick one while I've got you: what made you message? And are you training at the minute, or not yet? Got a mate who'd do it with you? Tell him to message me IN.
To your list, Thursday after the post
(hit list, old clients, anyone who's asked about coaching). Change the words to yours:
Hey [name], hope you're good. I'm doing something in October I think you'd be up for. 30 days to your first real conversation in the gym. It's free and it's a small group. Want me to send you the details as soon as they're up?
From Thursday, every message you start yourself
gets one line, in your own words: "I'm doing a free 30 days in October, a small group. Want the details?"
How it works
- 1
Never say or show the start date on camera. Say "October". The date goes in captions and stories. Past dates like July 2017 are fine.
- 2
Lines tagged FIXED in red stay as close to written as you can: the hook, the punch and the close. Say everything else your way.
- 3
Where it says YOUR WORDS, only you know the answer. Fill it in or cut the line. Never make one up.
- 4
The only keyword is IN. Never ask for any other word, anywhere.
- 5
On the Oxford night, tell the drinking and the Monday. Leave the rest out while you're in the RAF.
- 6
Nobody else's face in any shot, and never film on base. That goes for every quest clip.
FormatsFour, and how long
Skeletons5 shapes, every script follows one
THE MOMENT
- A line about him
- Your moment: when and where
- What it felt like
- The punch
- What it means for him
- The close
THE CALL OUT
- Name him
- Why it matters to him
- Your example
- One thing to do
- The close
THE INVITE
- His world
- What you're doing about it
- What he gets
- Who it's not for
- How to get in
THE LIST
- The cover promise
- One idea a slide
- The last slide: one thing to do
THE RECAP
- WEEKLY RECAP! and the week number
- What happened, in your words
- The line of the week
- The countdown in the caption