Unforged

Content plan

The door opens.
30 days, free.

Week of Mon 28 Sep to Sun 4 Oct 2026

The page goes live on Monday.

Three main posts point at it, no quest clip does, and the rest don't ask.

You film four main pieces and two quest clips on Monday, and all of next week's main pieces on Friday.

Your one line

The friend who drags you in.

What your one line meansTap to read

In July 2017 a mate dragged you into a gym. You'd probably never have started without him. In October you're that mate for the next lad.

Every post tells a bit of your story. Only a few ask.

The promise

30 days to your first real conversation in the gym.

What's in the 30 daysTap to read
Who it's forSkinny lads who lack confidence. Some train in one spot and leave in 30 minutes. Some haven't walked into a gym yet.
What's in itYour full coaching, training and food plan from day one. The basics: no headphones, eye contact and a smile, good morning, a morning routine. The conversations: introduce yourself to three strangers, then two or three minutes with someone you don't normally speak to.
Who it's not forThe lad who won't change his plan, won't do a morning routine, thinks he already eats well, or is difficult for the sake of it.
How he gets inHe applies, has a quick call with you, and he's in. Free, a small group. Starts Monday 5 October, doors shut that morning.

The week

Tap a day to open it

  1. MonChallenge 28 Sep Your 30 days 10am5pmASK open 1
  2. TueStory 29 Sep His little sidekick 10am5pm sidekick 1
  3. WedProof 30 Sep He wasn't in a gym yet 10am5pm step 2
  4. ThuChallenge 1 Oct The lad I should have said no to 10am5pmASK no 3
  5. FriStory 2 Oct Three months 10am5pm alone 4 Shoot for CW41
  6. SatChallenge 3 Oct Waiting for a mate 10amASK5pm door 4
  7. SunRecap 4 Oct Weekly recap 11am5pm tomorrow 4

Swipe sideways for the rest of the week

What the tags meanFive jobs, and what ASK means
Story

Something that happened to you, with the when and the where. It makes a stranger trust you.

Challenge

The 30 days. The only posts that ask him to join.

Him

The lad watching, described so well he knows it's him.

Proof

What happened to a lad you coached, told by you.

Opinion

What you stand against. It asks for his view.

ASK means that post asks him to join. Sunday's recap never asks.

Quest clips: 7 this weekYour second post, every day
  • What it isFifteen to thirty seconds of you doing one thing off your own list, out in the real world.
  • When it goes out10am on weekdays, your main post at 5pm. It swaps at the weekend.
  • The shape, every timeYour question first, then one fixed line, then the thing you did, then the ask. The question changes every day. Never open on the fixed line: the first three seconds decide whether a stranger stays.
  • The line that never changes"I'm Kelvin. This is my confidence quest." Second, never first, and said the same way every day so people start to know you by it.
  • If it needs nobody elseFilm the thing itself. Headphones into the bag, press-ups in the car park, your morning routine.
  • If it needs another personDo it for real, then film yourself twenty seconds later, in the place it happened.
  • The middle stays rawBetween the fixed line and the ask there is no script. One take. Don't redo it if you fluff a word.
  • The ask at the endA DM or a follow, never a comment. Wording changes, the mechanic stays. This is not the challenge ask: no quest clip asks anyone to join.

Five limits, and none of them bends.

  • Nobody else's face, and nobody else's voice if they could be recognised.
  • Never on base. No gym, no gate, no building, no uniform that belongs to work.
  • Show what you did and why it matters. Never how the method works: no levels, no order, no how long anything takes.
  • Never ask for a comment. A man is not going to say out loud, under your post, that he has no confidence.
  • No quest clip asks anyone to join the 30 days. The joining asks stay in their own posts.
Trial reels: 19 ready to cutVolume first. Your call how many
  • Five openings, same sittingEvery piece you film, film the first line five times. Slightly different question, different word, different angle in. Same sitting, a few minutes. You now have five versions of one idea.
  • Who sees a trial reelOnly people who don't follow you. Never on your grid, never in your followers' feed.
  • When they go outNot yet. First we build up videos: the two a day, on brand, done properly. Then we take the runners, the ones that beat your own median on watch time, engagement or impressions, and push those.
  • Recommended, not requiredThe two posts a day are the job. The trial versions are recommended and not required: there is no cap and no quota, and how many re-cuts you make is your time and your call.
  • Every SundayWe check which first lines held strangers longest and use them the week after.

19, from last week's five videos.

Candidates by day, not a schedule

  • Mon1
  • Tue1
  • Wed2
  • Thu3
  • Fri4
  • Sat4
  • Sun4

Shoot day

Monday 28 Sep · about 75 minutes · 6 stops

Two of this week's quest clips are in the list. The other five you film in the week, straight after you have done the thing, because you can't fake them on a Monday.

While you're at the gym, take one photo of the front desk or entrance for Wednesday. No faces. Dark at the table? Use the front panel light.

Not on base: Film at your normal gym.

  1. 1Home, at the table where you do your check-ins, daylight from the windowThe lad you should have said no to. Both closesOpen Thursday's script
  2. 2Home or outside, same sitting, 30 seconds to cameraBack to the start tomorrow. Say nothing about who signed up or how manyOpen Sunday's quest clip
  3. 3Outside, on a bench near home or in town, daylightThe sidekick yearsOpen Tuesday's script
  4. 4Somewhere public and sensible on the way: a park, a car park, a quiet bit of townTen press-ups, or squats, or a plank, then you get up and walk off. Phone low and wide, no talking, nobody else in frameOpen Thursday's quest clip
  5. 5Your gym entrance, your point of view, phone at chest height15 seconds walking up and in. No talking. Three takesOpen Saturday's card
  6. 6Inside the gym, on your own, evening, gym lightsThree months. Finish by starting a set on your ownOpen Friday's script
  7. Friday 2 October: next week's shoot, about 75 minutes.Open CW41's shoot list

Day by day

Tap a day to open it

MON Challenge 28 SEP Your 30 days Quest clip 10am · Carousel 5pm ASK OpenClose

1 of 2Quest clip, post 10am

Film the quest clip

Film it when you do it

Outside, wherever you were when you did it. Daylight. Phone at arm's length, standing still. Straight after. Nobody else in shot, and if you can hear them, cut it.

Amused at yourself.

Not: delivering a lesson.

Keep the one that landed badly. That one is the whole point.

Hook

“Told three strangers something nice today and one of them looked at me like I was mad.”

ScriptTap to read

FIXED: say it as written · dashed box: your words

Gave three people a compliment today. People I don't know.

FIXED I'm Kelvin. This is my confidence quest.

YOUR WORDS: what you said to one of them, word for word

Nothing clever. I like your shoes. That coffee's good. Keep it small or it gets weird.

One of them properly lit up. One said thanks and carried on. One looked at me like I'd asked him for money.

And that's fine, because you're not doing it for the reaction. You're doing it to get used to putting yourself out there with nothing coming back.

Three this week. Small ones.

FIXED CLOSE Follow me and do them with me.

Built on THE MOMENT:

  1. A line about him
  2. Your moment: when and where
  3. What it felt like
  4. The punch
  5. What it means for him
  6. The close

Close

Say exactly: "Three this week. Small ones."

On screen: Captions on. First seconds: Three compliments. One funny look.

Post

10amQuest clip

Caption

Three small compliments this week. Nothing clever, keep it small or it gets weird.

YOUR WORDS: which of the three surprised you

2 of 2Carousel, post 5pmASK

Film

Nothing to film

Nothing to film. The last slide needs a photo of you at your gym door. A still from last Thursday's video is fine.

Clear and plain, like you're telling a mate exactly what he's signing up for.

Not: a sales page.

The who it's not for slide is your own rule. If it's different for the free 30 days, change it here and in Thursday's reel.

Hook

Cover: 30 days to your first real conversation in the gym.

Slides · 8Tap to read

FIXED: say it as written · dashed box: your words

  1. 30 days to your first real conversation in the gym.
  2. Who it's for. You're skinny and you lack confidence. You train in one spot with the dumbbells and you're out in 30 minutes. Or you haven't walked into a gym yet.
  3. Your plan. Training and food, from me. Day one: your training programme, your morning routine and a nutrition audit.
  4. The basics. One gym session with no headphones. Eye contact and a smile. Say good morning. A morning routine. Being comfortable being seen.
  5. Then the conversations. Introduce yourself to 3 people you don't know. Then a 2 to 3 minute conversation with someone you don't normally speak to. If you get through those quickly: a genuine question to a stranger, and 3 genuine compliments. Taking responsibility for starting the interaction.
  6. The rules. You have to initiate it. You can't use someone you already know. It doesn't matter how the conversation goes. You only get the win by taking action.
  7. Who it's not for. You won't change the plan you're on now. You won't do a morning routine. You think you already eat well and won't change. Or you're difficult for the sake of it.
  8. (your photo) How you get in. Apply. A quick call with me. You're in. Free. A small group. FIXED I'll be the mate who drags you in. It's in my bio.

Built on THE LIST:

  1. The cover promise
  2. One idea a slide
  3. The last slide: one thing to do

Close

The last slide ends exactly: "I'll be the mate who drags you in. It's in my bio." Page not live: "I'll be the mate who drags you in. Message me the word IN."

On screen: We make every slide, and both versions of the last one.

Post

5pmPin it

next to last Monday's reel.

Caption

It's in my bio.

Page not live Message me the word IN.

What you'll actually do in the 30 days, in one post. Free, a small group, starts Monday 5 October, and I coach you myself. YOUR WORDS: one line, why you're doing this

Before postingSend the page to every lad who sent IN last week and every yes from your list. The message is in <a class="cp-inl" href="#messages">Messages</a>.

Stories

film on the day

Wordopen

Say"It's live. What you'll do in the 30 days is in today's post."

StickerLink sticker to the page: 30 days. Free. + countdown sticker to 5 October

FilmStraight after posting, to camera, 15 seconds

Back to the weekTuesday
TUE Story 29 SEP His little sidekick Quest clip 10am · Reel 5pm OpenClose

1 of 2Quest clip, post 10am

Film the quest clip

Film it when you do it

Your gym, just off the floor or by the door, straight after the set. Gym lights, a bit out of breath is good. Phone at arm's length. The man who spotted you is not in it and is not named.

Slightly buzzing, post set.

Not: polished.

Hook

“Just asked a bloke I've never spoken to for a spot.”

ScriptTap to read

FIXED: say it as written · dashed box: your words

Just asked someone for a spot. Never spoken to him before.

FIXED I'm Kelvin. This is my confidence quest.

YOUR WORDS: what you actually said to him

Took me about four sets to work up to it, and it took him about two seconds to say yes.

That's the bit nobody tells you. Asking for help feels like admitting you're weak. It isn't. Every strong lad in that room has asked somebody for a spot.

Ask one person this week.

FIXED CLOSE Follow if you want the rest of them.

Built on THE MOMENT:

  1. A line about him
  2. Your moment: when and where
  3. What it felt like
  4. The punch
  5. What it means for him
  6. The close

Close

Say exactly: "Ask one person this week."

On screen: Captions on. First seconds: Asked for a spot. Didn't die.

Post

10amQuest clip

Caption

Ask one person for a spot this week. Watch how fast they say yes.

YOUR WORDS: how long it took you to work up to it

2 of 2Reel, post 5pm

Film

Filmed Mon 28, stop 3

Outside, on a bench near home or in town, daylight. Phone propped at eye level. Sitting, leaning forward a bit.

Plain on the mirror line, then light for the class clown bit. Quieter from the sidekick line on.

Not: a sad story voice.

This one only works with your part. If nothing comes back by Monday's shoot, tell us before you leave the bench and we'll swap in a carousel.

Hook

“I used to hate looking in the mirror. Skinny, and in a group I'd sit on the outside, just nodding.”

ScriptTap to read

FIXED: say it as written · dashed box: your words

FIXED I used to hate looking in the mirror. Skinny, and in a group I'd sit on the outside, just nodding.

Primary school, I was the class clown. Secondary school, everyone else was developing and I was the skinny small guy. My confidence dropped, and it stayed low for years.

I had a mate who was an extrovert. In a group, he did all the talking. I didn't have to say a word.

FIXED PUNCH I was just like his little sidekick.

YOUR WORDS: the first time you had to do the talking yourself, with nobody to hide behind. Where you were, roughly when, what happened. One or two sentences, only what you remember. Not a night out, and not when you and your mate ended up in different units.

FIXED CLOSE If you're the sidekick, send this to the mate who does all the talking.

Record it in two or three pieces and retake freely.

Built on THE MOMENT:

  1. A line about him
  2. Your moment: when and where
  3. What it felt like
  4. The punch
  5. What it means for him
  6. The close

Close

Say exactly: "If you're the sidekick, send this to the mate who does all the talking."

On screen: I let my mate do all the talking.
Captions on. At the punch, the line alone on screen: I was just like his little sidekick. Nothing else.

Post

5pm

Caption

Send this to the mate who does all the talking 😂

YOUR WORDS: one or two lines, your own

Stories

film on the day

Wordsidekick

Say"Were you the loud one or the sidekick?"

StickerPoll: The loud one / The sidekick. Then, on its own frame: link sticker 30 days. Free.

FilmEvening, wherever you are, to camera

MondayBack to the weekWednesday
WED Proof 30 SEP He wasn't in a gym yet Quest clip 10am · Carousel 5pm OpenClose

1 of 2Quest clip, post 10am

Film the quest clip

Film it when you do it

Wherever you went on your own: a café table, a restaurant, the cinema queue. Two shots, no talking over them: one of the table or the seat, one of you. Then ten seconds to camera outside, after. No other customers in frame.

Calm.

Not: making a point of being brave.

Ten seconds of it, no more. The footage does the rest.

Hook

“Sat in there on my own for an hour and nobody cared.”

ScriptTap to read

FIXED: say it as written · dashed box: your words

Went in there on my own. YOUR WORDS: where, and how long you were in

FIXED I'm Kelvin. This is my confidence quest.

The thing that stops you is thinking everyone's looking at you wondering why you're alone.

Nobody is. They're all on their phones.

And when you're on your own you have to speak for yourself, which is the actual point.

Pick one place you'd normally only go with someone. Go this week.

FIXED CLOSE One of these every day. Follow if you want them.

Built on THE CALL OUT:

  1. Name him
  2. Why it matters to him
  3. Your example
  4. One thing to do
  5. The close

Close

Say exactly: "Pick one place you'd normally only go with someone. Go this week."

On screen: Captions on for the spoken part. First seconds: Went on my own. Nobody cared.

Post

10amQuest clip

Caption

One place you'd normally only go with someone. Go on your own this week.

YOUR WORDS: where you went and what you thought would happen

2 of 2Carousel, post 5pm

Film

Nothing to film

Nothing to film today. Slide 5 uses the photo of your gym's front desk or entrance from Monday, no faces. Everything else is text.

Proud of him, matter of fact.

Not: a testimonial or a before and after.

Hook

Cover: He wasn't in a gym yet.

Slides · 7Tap to read

FIXED: say it as written · dashed box: your words

  1. He wasn't in a gym yet.
  2. One lad I coached didn't have the confidence to step into a gym. Home workouts only.
  3. Week 5: just step into the gym. (Weeks 1 to 4 were his training and his food.)
  4. Week 6: twice a week. Week 7: three times a week.
  5. (photo) Week 8: say good morning to the receptionist, every visit.
  6. What I held back. Anything extreme, like squats out in public or asking someone for a spot. I built it up slowly instead of risking a setback.
  7. FIXED Not in a gym yet? Start where he did. Step inside this week and message me how it went.

Built on THE LIST:

  1. The cover promise
  2. One idea a slide
  3. The last slide: one thing to do

Close

Slide 7, and caption line 1: "Step inside this week and message me how it went."

On screen: We make all 7 slides.

Post

5pm

Caption

Step inside this week and message me how it went.

Week 5 for him was one thing: walk into a gym. By week 8 his job was saying good morning at the front desk. YOUR WORDS: one line, what you noticed in him by week 8, only if you remember it

Stories

film on the day

Wordstep

Say"He wasn't even in a gym yet. Today's post."

StickerQuestion sticker: What's stopping you walking into a gym? Then, on its own frame: link sticker 30 days. Free.

FilmOne clip on your task day, 10 seconds. If there's no time, share the carousel, then the link sticker on its own frame

TuesdayBack to the weekThursday
THU Challenge 1 OCT The lad I should have said no to Quest clip 10am · Reel 5pm ASK OpenClose

1 of 2Quest clip, post 10am

Film the quest clip

Filmed Mon 28, stop 4

Somewhere public and sensible: a park, a car park, the end of a pier, a quiet bit of town. Daylight. Phone propped low and wide so the place is in it. Ten press-ups, or squats, or a plank, and you get up and walk off. No talking. Film this on Monday 28 while you are out.

Matter of fact, then gone.

Not: a stunt, no shouting.

Hook

Cover: Ten press-ups. In the middle of town.

Text on screen · 0 linesTap to read

FIXED: say it as written · dashed box: your words

  • Second 1: Ten press-ups. Here.
  • Second 3: *FIXED *I'm Kelvin. This is my confidence quest.
  • Second 9: Two people looked.
  • Second 13: Neither of them cared.
  • Second 17: They never do. Do yours this week.
  • Second 20: **FIXED CLOSE If that's you, send me a message.

Built on THE CALL OUT:

  1. Name him
  2. Why it matters to him
  3. Your example
  4. One thing to do
  5. The close

Close

No talking, so the screen does it. The instruction card: They never do. Do yours this week.

On screen: No speech, so no captions. Real sound, no music with words. Six text cards.

Post

10amQuest clip

Caption

Ten press-ups somewhere people can see you. Nobody is watching as hard as you think.

YOUR WORDS: where you did yours and what you thought would happen

2 of 2Reel, post 5pmASK

Film

Filmed Mon 28, stop 1

At home, at the table where you do your check-ins, daylight. Phone in your hand for the first line, as if you've just read his message, then put it down. Sitting.

Straight, a bit "learned that one the hard way".

Not: slagging the lad off.

Hook

“Skinny with no confidence? I'll coach you. There's just one kind of lad I'd say no to now.”

ScriptTap to read

FIXED: say it as written · dashed box: your words

FIXED Skinny with no confidence? I'll coach you. There's just one kind of lad I'd say no to now.

About a year ago a lad messaged me. Skinny, wanted help.

I told him to change his training around a bit. He pushed back. Didn't want to change a thing.

Two to three hours a week replying and redoing his plan. I was dreading his check-ins.

My rule now: won't change the plan you're on, won't do a morning routine, think you already eat well and won't change, or you're difficult for the sake of it.

FIXED PUNCH Any one of those, and it's a no.

Ask questions, get the work done, and I've got 30 days for you in October. Free. Apply, quick call, you're in.

FIXED CLOSE It's in my bio.

Built on THE INVITE:

  1. His world
  2. What you're doing about it
  3. What he gets
  4. Who it's not for
  5. How to get in

Close

Say exactly: "It's in my bio." Second take: "Message me the word IN."

On screen: The lad I should have said no to.
Captions on. At the rule, the four lines on screen one under another. At "30 days", text: In October. Free. At the close: Link in my bio or Message me: IN.

Post

5pm

Caption

It's in my bio.

Page not live Message me the word IN.

30 days, free, starts 5 October. A small group. YOUR WORDS: one line, why you'd say no now

Stories

film on the day

Wordno

Say"Who I say no to. Today's post."

StickerLink sticker to the page: Apply here (page not live: DM prompt Message me IN instead)

FilmStraight after posting, at your table, 15 seconds

WednesdayBack to the weekFriday
FRI Story 2 OCT Three months Quest clip 10am · Reel 5pm OpenClose

1 of 2Quest clip, post 10am

Film the quest clip

Film it when you do it

Straight after, wherever you are: the car, outside work, the corridor. Phone at arm's length. On your own, and say nothing that identifies who was in the room.

Slightly wound up, like it still matters.

Not: a debrief.

No names, no place, no detail that puts anyone in the room. The point is what it cost you, not what it was about.

Hook

“Said what I actually thought today instead of sitting there nodding.”

ScriptTap to read

FIXED: say it as written · dashed box: your words

Said what I actually thought today. Out loud, in a room with other people in it.

FIXED I'm Kelvin. This is my confidence quest.

YOUR WORDS: how long you sat on it before you said it

I spent years being the one who nods along and says it later in the car.

Nobody argued. Somebody agreed. And even if nobody had, I'd still rather have said it.

Next time you're sitting on something, say it.

FIXED CLOSE Follow me and do them with me.

Built on THE MOMENT:

  1. A line about him
  2. Your moment: when and where
  3. What it felt like
  4. The punch
  5. What it means for him
  6. The close

Close

Say exactly: "Next time you're sitting on something, say it."

On screen: Captions on. First seconds: Said it. Out loud. In front of people.

Post

10amQuest clip

Caption

How many times have you said it in the car afterwards instead of in the room?

YOUR WORDS: one line about what you used to do instead

2 of 2Reel, post 5pm

Film

Filmed Mon 28, stop 6

Inside the gym, on your own, evening, gym lights. Phone propped on a bench or a rack. Standing. Last three seconds: you start a set, on your own, no talking.

Steady and quiet, like you're remembering it as you say it.

Not: a success story voice.

Hook

“Only train in the gym when your mate's there? That was me. The skinny lad who wouldn't go on his own.”

ScriptTap to read

FIXED: say it as written · dashed box: your words

FIXED Only train in the gym when your mate's there? That was me. The skinny lad who wouldn't go on his own.

July 2017, my mate dragged me in. After that, if he wasn't around, I didn't train.

Three months later, he deployed.

For the first time, it was just me.

YOUR WORDS: that first session on your own. Where it was, what you did, what it felt like walking in. Only what you remember.

FIXED PUNCH You start relying on yourself by proving you can show up.

FIXED CLOSE Send this to the mate you go with.

Your part is the heart of this one: three short sentences.

Built on THE MOMENT:

  1. A line about him
  2. Your moment: when and where
  3. What it felt like
  4. The punch
  5. What it means for him
  6. The close

Close

Say exactly: "Send this to the mate you go with."

On screen: Three months before I went on my own.
Captions on. At "July 2017", text: July 2017. At "Three months later", text: October 2017. On my own. only if you can confirm the month; otherwise Three months later.

Post

5pm

Caption

Send this to the mate you go with.

YOUR WORDS: one or two lines, what you'd say to him now about those three months

Stories

film on the day

Wordalone

Say"The first time I trained on my own."

StickerPoll: I train on my own / Only with a mate / Not in a gym yet. Then, on its own frame: link sticker 30 days. Free.

FilmYour session, no faces

ThursdayBack to the weekSaturday
SAT Challenge 3 OCT Waiting for a mate Reel 10am · Quest clip 5pm ASK OpenClose

1 of 2Reel, post 10amASK

Film

Filmed Mon 28, stop 5

Filmed on Monday at your gym entrance, your point of view: phone at chest height, your hand pushes the door, you walk onto the gym floor. No face, no talking. Three takes, keep the steadiest.

The text does the work.

Not: hype music.

Hook

First frame, on screen: Skinny, and waiting for a mate to drag you in?

Text on screen · 3 linesTap to read

FIXED: say it as written · dashed box: your words

  1. Skinny, and waiting for a mate to drag you in? As the door opens.
  2. 30 days to your first real conversation in the gym. As you walk in.
  3. FIXED Free. It's in my bio. To the end. Page not live: Free. Message me IN.

Sound: the gym's own noise, or a track you like, low. We add the text.

Built on THE INVITE:

  1. His world
  2. What you're doing about it
  3. What he gets
  4. Who it's not for
  5. How to get in

Post

10am

Caption

It's in my bio.

Page not live Message me the word IN.

30 days, free, a small group. Starts Monday 5 October. I'll be the mate who drags you in. 👊🏼

2 of 2Quest clip, post 5pm

Film the quest clip

Film it when you do it

Straight after, outside, on your own. Daylight. Phone at arm's length.

Light, a bit relieved.

Not: self-congratulation.

Hook

“Asked a question in front of a room full of people and felt about fifteen again.”

ScriptTap to read

FIXED: say it as written · dashed box: your words

Asked a question in front of a group today. Out loud, with everyone listening.

FIXED I'm Kelvin. This is my confidence quest.

YOUR WORDS: roughly what you asked, no names, no place

Felt about fifteen again for a second. Convinced everyone was going to think it was a stupid question.

Two people came up afterwards and said they'd been wondering the same thing.

That's how it usually goes. The stupid question is the one everyone in the room wanted asking.

Ask one this week.

FIXED CLOSE Follow if you want the rest of them.

Built on THE MOMENT:

  1. A line about him
  2. Your moment: when and where
  3. What it felt like
  4. The punch
  5. What it means for him
  6. The close

Close

Say exactly: "Ask one this week."

On screen: Captions on. First seconds: Asked the question. In front of everyone.

Post

5pmQuest clip

Caption

The stupid question is usually the one everyone in the room wanted asking.

YOUR WORDS: the last time you sat on a question and didn't ask it

Stories

film on the day

Worddoor

Say"That walk in is today's post. Want to do it with me? It's in my bio."

StickerLink sticker to the page + countdown sticker to 5 October

FilmMorning, to camera, 10 seconds

FridayBack to the weekSunday
SUN Recap 4 OCT Weekly recap Carousel 11am · Quest clip 5pm OpenClose

1 of 2Carousel, post 11am

Film

Nothing to film

Nothing to film. Your photos from the week.

Your recap, in your WhatsApp voice, not run through ChatGPT.

Not: a sales post. No ask on a Sunday.

Hook

Cover: WEEKLY RECAP! Week 38/52 (use your own number: 38 if last Sunday was 37)

Slides · 4Tap to read

FIXED: say it as written · dashed box: your words

  1. WEEKLY RECAP! Week 38/52
  2. This week I told you about my first gym session on my own. And that I was the skinny lad who let my mate do all the talking. (photo)
  3. YOUR WORDS: the rest of your week, training, work, whatever happened (photos)
  4. You start relying on yourself by proving you can show up.

Built on THE RECAP:

  1. WEEKLY RECAP! and the week number
  2. What happened, in your words
  3. The line of the week
  4. The countdown in the caption

On screen: Your recap layout, header WEEKLY RECAP!, no emoji. The countdown goes in the caption, not on a slide.

Post

11am

Caption

Week 38 done.

YOUR WORDS: two or three plain lines on what actually happened this week, the way you'd tell the lads in the group chat. Two emoji at most, from 😂 🤣 👊🏼 💪🏼 Tomorrow.

After postingSend us in the group: how many applied this week, how many calls you booked, how many messaged you, and for each one what he said made him message.

2 of 2Quest clip, post 5pm

Film the quest clip

Filmed Mon 28, stop 2

Home or outside, Sunday, on your own. Phone at arm's length. Sitting is fine.

Steady. Tomorrow is a big day and you are not pretending otherwise.

Not: a hype video.

No numbers about who is in, no names, nothing about anyone else. Just what you are doing tomorrow.

Hook

“Two weeks of me doing these, and tomorrow I go back to the first one.”

ScriptTap to read

FIXED: say it as written · dashed box: your words

Two weeks I've been putting these up. Say good morning. Look people in the eye. Ask for a spot.

FIXED I'm Kelvin. This is my confidence quest.

Tomorrow a group of lads start the 30 days with me, and every one of them starts at the bottom.

So do I. Back to the first one tomorrow, same as them.

YOUR WORDS: which one you found hardest over the two weeks, and why

That's how it works. Nobody skips to the interesting bit.

FIXED CLOSE One of these every day. Follow if you want them.

Built on THE MOMENT:

  1. A line about him
  2. Your moment: when and where
  3. What it felt like
  4. The punch
  5. What it means for him
  6. The close

Close

Say exactly: "Nobody skips to the interesting bit."

On screen: Captions on. First seconds: Back to the start tomorrow. Nothing else.

Post

5pmQuest clip

Caption

Everyone starts at the bottom tomorrow, me included.

YOUR WORDS: the one you found hardest

Stories

film on the day

Wordtomorrow

Say"Week 38 done. Tomorrow."

StickerNone. Countdown sticker only

FilmWherever you are

SaturdayBack to the weekNext: CW41, Monday

Messages

Your stories

  • Film stories on the day, never on the shoot.
  • Answer every poll vote and sticker reply the same day, ending with: "30 days, free, starts 5 October. Fancy a quick call about it? Send me a time. The page is in my bio if you want a read first." (Page not live yet: leave out the last sentence.)

Keep every question the stickers bring in. Those are next week's topics.

If the page isn't liveevery link sticker becomes a DM prompt

If the page isn't live, every link sticker becomes a DM prompt: Message me IN, and what you say changes with it: Monday's line is "What you'll do in the 30 days is in today's post. Message me IN." and Saturday's ends "Message me IN." instead of "It's in my bio."

A lad who's already messaging you stays in the messages.

Book his call right there and take his number. The page is for lads who haven't messaged.

Monday morning, before the 5pm post.

To every lad who sent IN last week and every yes from your list. Change the words to yours:

Morning [name] 👊🏼 said you'd hear first. 30 days, free, starts 5 October, small group. Want to grab a quick call this week? Send me a time that works. The page is live if you want a read first: [link]. Got a mate who'd do it with you? Send him the page.

Reply to anyone who messages from Monday, IN or not:

Write his answer next to his name, like last week.

Nice one 👊🏼 want to grab a quick call this week? Send me a time that works. It's all on the page if you want a read first: [link]. Quick one while I've got you: what made you message?

Every message you start yourself this week

gets one line, in your own words: "I'm doing a free 30 days from 5 October, a small group. Fancy a quick call about it?"

If we tell you on Sunday night that last week was slowstart at least ten messages a day and send the full...

If we tell you on Sunday night that last week was slow:

start at least ten messages a day and send the full invite instead of the one line:

Hey [name], hope you're good. I'm taking a small group through 30 days from 5 October: your first real conversation in the gym. It's free and I coach every lad myself. Fancy a quick call this week?

If the page isn't live on Mondaykeep last week's reply, hold the Monday message...

If the page isn't live on Monday:

keep last week's reply, hold the Monday message until the page is up, and post every close in its IN version.

How it works

  1. 1

    Never say or show the start date on camera. Say "October". The date goes in captions and stories. Past dates like July 2017 are fine.

  2. 2

    Lines tagged FIXED in red stay as close to written as you can: the hook, the punch and the close. Say everything else your way.

  3. 3

    Where it says YOUR WORDS, only you know the answer. Fill it in or cut the line. Never make one up.

  4. 4

    The only keyword is IN. Never ask for any other word, anywhere.

  5. 5

    On the Oxford night, tell the drinking and the Monday. Leave the rest out while you're in the RAF.

  6. 6

    Nobody else's face in any shot, and never film on base. That goes for every quest clip.

FormatsFour, and how long
Talking head reel20 to 60 seconds. A story or one idea, straight to camera. Captions on.
Text on footage8 to 12 seconds. Gym or door footage, one line on screen, no talking.
Carousel5 to 8 slides. One idea a slide, the cover a promise in a few words.
Weekly recapSunday. Your photos of the week, your format.
Skeletons5 shapes, every script follows one

THE MOMENT

  1. A line about him
  2. Your moment: when and where
  3. What it felt like
  4. The punch
  5. What it means for him
  6. The close

THE CALL OUT

  1. Name him
  2. Why it matters to him
  3. Your example
  4. One thing to do
  5. The close

THE INVITE

  1. His world
  2. What you're doing about it
  3. What he gets
  4. Who it's not for
  5. How to get in

THE LIST

  1. The cover promise
  2. One idea a slide
  3. The last slide: one thing to do

THE RECAP

  1. WEEKLY RECAP! and the week number
  2. What happened, in your words
  3. The line of the week
  4. The countdown in the caption