Unforged

Content plan

Day one.
Headphones in the bag.

Week of Mon 5 to Sun 11 Oct 2026

The 30 days start on Monday and the doors shut.

No post asks anyone to join this week.

You film every main piece on Friday 2 October, so the only thing you film in the week itself is one quest clip a day.

Never say how many lads are in, or what any of them did, unless he says yes.

Your one line

The friend who drags you in.

What your one line meansTap to read

In July 2017 a mate dragged you into a gym. You'd probably never have started without him. In October you're that mate for the next lad.

Every post tells a bit of your story. Only a few ask.

The promise

30 days to your first real conversation in the gym.

What's in the 30 daysTap to read
Who it's forSkinny lads who lack confidence. Some train in one spot and leave in 30 minutes. Some haven't walked into a gym yet.
What's in itYour full coaching, training and food plan from day one. The basics: no headphones, eye contact and a smile, good morning, a morning routine. The conversations: introduce yourself to three strangers, then two or three minutes with someone you don't normally speak to.
Who it's not forThe lad who won't change his plan, won't do a morning routine, thinks he already eats well, or is difficult for the sake of it.
How he gets inHe applies, has a quick call with you, and he's in. Free, a small group. Starts Monday 5 October, doors shut that morning.
If the start moves to Friday 9: what changes

The start date, and the only thing that changes if it moves.

  • If we start Monday 5 October (the plan): everything goes out as written below. No post asks anyone to sign up.
  • If the start moves to Friday 9 October: two posts swap, and your stories and replies change as below.
    • Monday 5 posts Friday's reel ("Belonging") with its other close: "We start Friday. It's in my bio."
    • Friday 9 posts Monday's reel ("Day one"), because Friday is then day one.
    • Your stories Monday to Thursday carry the link sticker. Anyone who messages IN books his call with you in the chat, with the page link for a read.
  • You film all three closes for the "Belonging" reel on Friday 2 October, so either way nothing is reshot.

The week

Tap a day to open it

  1. MonStory 5 Oct Day one 10am5pm headphones 3
  2. TueHim 6 Oct Never messaged 10am5pm message 3
  3. WedStory 7 Oct The magic number 10am5pm number 2
  4. ThuOpinion 8 Oct Don't train like a bodybuilder 10am5pm bodybuilder 2
  5. FriStory 9 Oct Belonging 10am5pm belong 3
  6. SatProof 10 Oct The third one 10am5pm first 4
  7. SunRecap 11 Oct Weekly recap 11am5pm week 3

Swipe sideways for the rest of the week

What the tags meanFive jobs, and what ASK means
Story

Something that happened to you, with the when and the where. It makes a stranger trust you.

Challenge

The 30 days. The only posts that ask him to join.

Him

The lad watching, described so well he knows it's him.

Proof

What happened to a lad you coached, told by you.

Opinion

What you stand against. It asks for his view.

ASK means that post asks him to join. Sunday's recap never asks.

Quest clips: 7 this weekYour second post, every day
  • What it isFifteen to thirty seconds of you doing one thing off your own list, out in the real world.
  • When it goes out10am on weekdays, your main post at 5pm. It swaps at the weekend.
  • The shape, every timeYour question first, then one fixed line, then the thing you did, then the ask. The question changes every day. Never open on the fixed line: the first three seconds decide whether a stranger stays.
  • The line that never changes"I'm Kelvin. This is my confidence quest." Second, never first, and said the same way every day so people start to know you by it.
  • If it needs nobody elseFilm the thing itself. Headphones into the bag, press-ups in the car park, your morning routine.
  • If it needs another personDo it for real, then film yourself twenty seconds later, in the place it happened.
  • The middle stays rawBetween the fixed line and the ask there is no script. One take. Don't redo it if you fluff a word.
  • The ask at the endA DM or a follow, never a comment. Wording changes, the mechanic stays. This is not the challenge ask: no quest clip asks anyone to join.

Five limits, and none of them bends.

  • Nobody else's face, and nobody else's voice if they could be recognised.
  • Never on base. No gym, no gate, no building, no uniform that belongs to work.
  • Show what you did and why it matters. Never how the method works: no levels, no order, no how long anything takes.
  • Never ask for a comment. A man is not going to say out loud, under your post, that he has no confidence.
  • No quest clip asks anyone to join the 30 days. The joining asks stay in their own posts.
Trial reels: 20 ready to cutVolume first. Your call how many
  • Five openings, same sittingEvery piece you film, film the first line five times. Slightly different question, different word, different angle in. Same sitting, a few minutes. You now have five versions of one idea.
  • Who sees a trial reelOnly people who don't follow you. Never on your grid, never in your followers' feed.
  • When they go outNot yet. First we build up videos: the two a day, on brand, done properly. Then we take the runners, the ones that beat your own median on watch time, engagement or impressions, and push those.
  • Recommended, not requiredThe two posts a day are the job. The trial versions are recommended and not required: there is no cap and no quota, and how many re-cuts you make is your time and your call.
  • Every SundayWe check which first lines held strangers longest and use them the week after.

20, from the videos of weeks one and two.

Candidates by day, not a schedule

  • Mon3
  • Tue3
  • Wed2
  • Thu2
  • Fri3
  • Sat4
  • Sun3

Shoot day

Friday 2 October · about 75 minutes · 5 stops

If you're away on 2 October, film this on your last day at home and tell us.

Kitchen table after dark? Use the front panel light.

Not on base: Film at your normal gym, not at RAF Brize Norton.

No strangers' faces in any shot. None of this week's quest clips is on this list: every one of them is filmed on its own day, because it is that day's task.

  1. 1Inside your gym, by a bench or the dumbbells, gym lightsDay one footage: headphones into your bag, a few sets, looking round between sets. No talkingOpen Monday's card
  2. 2Same gym, by the hamstring curl or the cablesDon't train like a bodybuilder, to camera. Nobody else in shot. Then the spare, "The fixed plan", same spotOpen Thursday's script
  3. 3In town, walking along a quiet street, daylightThe third oneOpen Saturday's script
  4. 4Home, at the kitchen table, daylight from the windowNever messagedOpen Tuesday's script
  5. 5Outside near home, sitting on a wall or a bench, late afternoonBelonging. Film all three closes.Open Friday's script

Day by day

Tap a day to open it

MON Story 5 OCT Day one Quest clip 10am · Reel 5pm OpenClose

1 of 2Quest clip, post 10am

Film the quest clip

Film it when you do it

On your way in or on the way back to the car, morning. Daylight. Phone at arm's length, you walking or stood still. Film it on the day, it takes a minute. Nobody else in shot.

Business as usual, first day of something.

Not: a launch video.

No numbers. Not how many started, not who. Just what today's job is.

Hook

“Everyone who started with me today is doing the same thing I am.”

ScriptTap to read

FIXED: say it as written · dashed box: your words

A group of lads started the 30 days with me today, and the first thing I've asked them to do is look people in the eye and smile at them.

FIXED I'm Kelvin. This is my confidence quest.

That's it. Not a stare, not waiting for them to look first. A glance and a smile, then carry on.

I'm doing it too. Did it four times on the way in here.

Sounds like nothing until you're the lad who's been looking at the floor for ten years.

Do one today.

FIXED CLOSE If that's you, send me a message.

Built on THE CALL OUT:

  1. Name him
  2. Why it matters to him
  3. Your example
  4. One thing to do
  5. The close

Close

Say exactly: "Do one today."

On screen: Captions on. First seconds: A glance and a smile. That's the job. No date, no day count on screen.

Post

10amQuest clip

Caption

Day one. A glance and a smile, and that is the whole job today.

YOUR WORDS: one line about how yours went this morning

2 of 2Reel, post 5pm

Film

Filmed Fri 2, stop 1

In your gym, gym lights, phone on a tripod or propped on a bench. Shot 1, close: your hand drops your headphones into your bag and zips it. Shot 2, from the side: you training, a few reps, no headphones. Shot 3: between sets, you look round the gym, not at your phone. No other faces in shot.

Focused, just getting on with it.

Not: a hype montage.

Hook

On screen: Day one.

Text on screen · 4 linesTap to read

FIXED: say it as written · dashed box: your words

One line at a time, about three seconds each. All four lines are fixed.

  1. Day one.
  2. Headphones in the bag.
  3. One full gym session.
  4. That's where it starts.

Built on THE CALL OUT:

  1. Name him
  2. Why it matters to him
  3. Your example
  4. One thing to do
  5. The close

On screen: Big text, centre, one line at a time, in the Instagram editor. No captions.

Sound: No music. The gym as it sounds without them.

Post

5pm

(Friday 9, 5pm, if the start moved.)

Caption

Day one. Headphones in the bag.

Being present without your usual comfort blanket. YOUR WORDS: one line, what you notice in a session without them, you've trained this way for years In the bag or still in your ears? Tell me in the comments 👊🏼

Stories

film on the day

Wordheadphones

Say"Day one. Mine are in the bag."

StickerPoll: Headphones out today? Done / Tomorrow

FilmGym, your bag zipping shut, then to camera after the session

Back to the weekTuesday
TUE Him 6 OCT Never messaged Quest clip 10am · Reel 5pm OpenClose

1 of 2Quest clip, post 10am

Film the quest clip

Film it when you do it

Car park or the walk in, morning, daylight. Phone at arm's length. On the day, one take.

Ordinary.

Not: motivational.

Hook

“Today's job is saying good morning to people, and half of them won't say it back.”

ScriptTap to read

FIXED: say it as written · dashed box: your words

Today the lads are saying good morning to people. So am I.

FIXED I'm Kelvin. This is my confidence quest.

YOUR WORDS: how many you got in this morning, and how many answered

Some of them won't say it back. Some of them didn't hear you. It makes no difference.

You're not collecting replies. You're proving to yourself that you can be the one who speaks first.

Say it to three people today.

FIXED CLOSE Follow me and do them with me.

Built on THE CALL OUT:

  1. Name him
  2. Why it matters to him
  3. Your example
  4. One thing to do
  5. The close

Close

Say exactly: "Say it to three people today."

On screen: Captions on. First seconds: Good morning. Even to the ones who don't answer.

Post

10amQuest clip

Caption

Day two. Say good morning to three people and let the silent ones be silent.

YOUR WORDS: the one who surprised you

2 of 2Reel, post 5pm

Film

Filmed Fri 2, stop 4

Home, at the kitchen table, daylight from the window. Phone propped up in front of you. Sitting, leaning in a bit.

Warm and low, like you're talking to one lad who's nervous.

Not: telling him off for not messaging.

Hook

“You watch every one of these. Skinny, in the gym, and you've never once messaged me.”

ScriptTap to read

FIXED: say it as written · dashed box: your words

FIXED You watch every one of these. Skinny, in the gym, and you've never once messaged me.

Maybe you think your mates would laugh if you had a coach. Maybe you just can't see how it'd work for you.

YOUR WORDS: one line, what you'd say to a lad like that if he did message you

Either way, drop me a message.

FIXED PUNCH I can't help you if I don't know you're there.

FIXED CLOSE It's just a message. Nobody sees you send it.

Built on THE CALL OUT:

  1. Name him
  2. Why it matters to him
  3. Your example
  4. One thing to do
  5. The close

Close

Say exactly: "It's just a message. Nobody sees you send it."

On screen: The lad who watches and never messages.
Captions on. No other text.

Post

5pm

Caption

It's just a message. Nobody sees you send it.

YOUR WORDS: one or two lines, your own

Stories

film on the day

Wordmessage

Say"It's just a message."

StickerQuestion sticker: What stops you messaging a coach?

FilmMorning, straight after you've said good morning to someone. Just you, to camera

MondayBack to the weekWednesday
WED Story 7 OCT The magic number Quest clip 10am · Carousel 5pm OpenClose

1 of 2Quest clip, post 10am

Film the quest clip

Film it when you do it

Home, first thing. Same four shots as two weeks ago but a different morning and a different order if you like: cold water, the pint of water, the stretch, the coffee. No talking. One minute to film.

Quick, ordinary, not staged.

Not: a routine video with a soundtrack.

Hook

Cover: The bit nobody gets to change.

Text on screen · 0 linesTap to read

FIXED: say it as written · dashed box: your words

  • Second 1: Cold water.
  • Second 3: *FIXED *I'm Kelvin. This is my confidence quest.
  • Second 7: Pint of water.
  • Second 10: Stretch.
  • Second 13: Move. Walk, run or gym, whatever the day allows.
  • Second 17: Then the coffee.
  • Second 20: Your training you can adapt. This you can't.
  • Second 23: **FIXED CLOSE Follow if you want the rest of them.

Built on THE LIST:

  1. The cover promise
  2. One idea a slide
  3. The last slide: one thing to do

Close

No talking, so the screen does it. The instruction card: Your training you can adapt. This you can't.

On screen: No speech, so no captions needed. Real sound, no music with words.

Post

10amQuest clip

Caption

Day three. The training you can adapt. The morning you can't.

YOUR WORDS: which one you'd drop first if you were allowed to, and why you aren't

2 of 2Carousel, post 5pm

Film

Nothing to film

Nothing to film. For slide 2, an old photo of you from when you had that number in your head, if you have one. If not, any photo of you now.

Honest, a bit of a laugh at your younger self.

Not: a lecture about the scales.

Hook

Cover: Skinny? Your goal weight won't make you confident.

Slides · 7Tap to read

FIXED: say it as written · dashed box: your words

  1. Skinny? Your goal weight won't make you confident.
  2. (your photo) I had a number too. When I was younger it was: "when I get to 70kg I'll be confident then it was 75kg." YOUR WORDS: how old you were and where you were. Keep this one in, it's what makes the slide yours
  3. You see your goal weight as a magic number. The one that gives you all the confidence you want.
  4. In reality, it doesn't.
  5. When a lad tells me he's hit his goal weight, I ask how he feels now. Nine times out of ten: no different.
  6. And when I got to 70kg? YOUR WORDS: one line, how you actually felt. If you never got there, cut this slide
  7. FIXED Don't wait for the number. Tomorrow, make eye contact with someone and smile. Just a glance and a smile. Not in a creepy way. Make it feel natural.

Built on THE LIST:

  1. The cover promise
  2. One idea a slide
  3. The last slide: one thing to do

On screen: Text slides on the new template, one idea a slide, big type. Slide 2's quote exactly as written.

Post

5pm

Caption

Mine was 70kg. Then it was 75kg.

Don't wait for the number to feel confident. Tomorrow, just a glance and a smile at someone.

Stories

film on the day

Wordnumber

Say"What was yours?"

StickerPoll: Ever hit a goal weight and felt no different? Yes / No

FilmOut and about, after a glance and a smile at someone. No faces

TuesdayBack to the weekThursday
THU Opinion 8 OCT Don't train like a bodybuilder Quest clip 10am · Reel 5pm OpenClose

1 of 2Quest clip, post 10am

Film the quest clip

Film it when you do it

Straight after, wherever you were. Phone at arm's length, on your own. Nobody else in shot or in earshot.

Up, like you've just done something slightly daft.

Not: a report.

Hook

“Told a bloke my name in the queue and he told me his, and that's the entire task.”

ScriptTap to read

FIXED: say it as written · dashed box: your words

Introduced myself to someone who's never met me. YOUR WORDS: where

FIXED I'm Kelvin. This is my confidence quest.

Name, then how are you. That's the whole thing.

The lads doing this with me have got three to do this week, and I'd bet the hard part isn't the talking. It's the two minutes beforehand where you decide whether you're going to.

That's the bit that gets easier. The talking was never the problem.

Do one today. Name, then how are you.

FIXED CLOSE One of these every day. Follow if you want them.

Built on THE MOMENT:

  1. A line about him
  2. Your moment: when and where
  3. What it felt like
  4. The punch
  5. What it means for him
  6. The close

Close

Say exactly: "Do one today. Name, then how are you."

On screen: Captions on. First seconds: Name. Then how are you.

Post

10amQuest clip

Caption

Day four. The hard part is the two minutes before, not the talking.

YOUR WORDS: how long you stood there before you said anything

2 of 2Reel, post 5pm

Film

Filmed Fri 2, stop 2

In your gym, by the hamstring curl or the cables, gym lights. Standing. Nobody else in shot, and never point at anyone.

Firm and sure, a bit of edge. You've got an opinion and you're happy to say it.

Not: slagging anyone off.

Hook

“You're a skinny lad in the gym, not a bodybuilder. So why are you training like one?”

ScriptTap to read

FIXED: say it as written · dashed box: your words

FIXED You're a skinny lad in the gym, not a bodybuilder. So why are you training like one?

I see it in the gym. You can tell who's got a bodybuilder coach by the way he trains.

A bodybuilder plan has you living in the gym, obsessing over sets, reps, food and your physique.

FIXED PUNCH If you're not a bodybuilder, don't train like one.

It makes fitness another thing you can hide behind. You might build muscle, but you're still avoiding the things that actually require confidence.

FIXED CLOSE Agree or not? Tell me in the comments.

Built on THE CALL OUT:

  1. Name him
  2. Why it matters to him
  3. Your example
  4. One thing to do
  5. The close

Close

Say exactly: "Agree or not? Tell me in the comments."

On screen: Don't train like a bodybuilder.
Captions on. At the punch, put it on screen: If you're not a bodybuilder, don't train like one.

Post

5pm

Caption

Agree or not? Tell me in the comments.

If you're not a bodybuilder, don't train like one. YOUR WORDS: one line on what you see in your gym. No names, no accounts

Stories

film on the day

Wordbodybuilder

Say"Agree or not?"

StickerPoll: Train like a bodybuilder? Yes / No

FilmGym, after your session, headphones still in the bag

Spare: the fixed plan

Film it straight after, same spot.

Film

Filmed Fri 2, stop 2

Same spot by the hamstring curl or the cables, gym lights. Standing. Nobody else in shot.

Calm and sure, like it's obvious to you.

Not: a lecture.

Only if you'd rather not post "Don't train like a bodybuilder" yet. Film it straight after, same spot.

Hook

“No confidence in the gym? When I coach you one to one, I don't give you options.”

ScriptTap to read

FIXED: say it as written · dashed box: your words

FIXED No confidence in the gym? When I coach you one to one, I don't give you options.

If I did, it'd look like I wasn't sure, and you'd end up unsure of me.

Week one to four, the plan is the plan. You do the plan.

FIXED PUNCH After week four, you start making the calls yourself.

Can't get on a machine? You pick the swap. That's the confidence you build in the gym and take outside it.

FIXED CLOSE Agree or not? Tell me in the comments.

Built on THE CALL OUT:

  1. Name him
  2. Why it matters to him
  3. Your example
  4. One thing to do
  5. The close

Close

Say exactly: "Agree or not? Tell me in the comments."

On screen: I don't give you options.
Captions on. At the punch, text: After week four, you make the calls.

Post

5pm

Only if it replaces the bodybuilder reel.

Caption

Agree or not? Tell me in the comments.

Week one to four, the plan is the plan. After that, if you can't get on a machine, the swap is your call. YOUR WORDS: one line, when you took the options out of your plans and what changed

WednesdayBack to the weekFriday
FRI Story 9 OCT Belonging Quest clip 10am · Reel 5pm OpenClose

1 of 2Quest clip, post 10am

Film the quest clip

Film it when you do it

Straight after, on your own. Wherever it happened. Phone at arm's length. No other face, no other voice.

Warm.

Not: sentimental.

Hook

“Three minutes with someone I've only ever nodded at, and I found out he's been coming here longer than I have.”

ScriptTap to read

FIXED: say it as written · dashed box: your words

Had a proper few minutes with someone I've only ever nodded at. YOUR WORDS: what you found out about him

FIXED I'm Kelvin. This is my confidence quest.

Not hello and how are you. Past that. Ask about his session, ask about his week, then listen to the answer.

This is the one the lads find the hardest, and it's the one that changes the room. You walk in somewhere you know one person and it stops being a room full of strangers.

Get past hello with one person today.

FIXED CLOSE If that's you, send me a message.

Built on THE MOMENT:

  1. A line about him
  2. Your moment: when and where
  3. What it felt like
  4. The punch
  5. What it means for him
  6. The close

Close

Say exactly: "Get past hello with one person today."

On screen: Captions on. First seconds: Past hello.

Post

10amQuest clip

Caption

Day five. One room, one person you've got past hello with. It changes the room.

YOUR WORDS: who you spoke to and what you didn't know about him

2 of 2Reel, post 5pm

Film

Filmed Fri 2, stop 5

Outside near home, sitting on a wall or a bench, late afternoon light. Phone at arm's length or propped up. Sitting, relaxed.

Quiet and honest. You're working it out as you say it.

Not: a speech about confidence.

Hook

“You're quiet in the gym, so you think you're not confident.”

ScriptTap to read

FIXED: say it as written · dashed box: your words

FIXED You're quiet in the gym, so you think you're not confident.

I used to be a lot more introverted. Now I'd say I'm an introverted extrovert. With people I know really well, I'm more of an extrovert. In a group, less so.

YOUR WORDS: one time in a group when you felt you didn't belong. Where you were, roughly when, what you did instead of talking. Not the Oxford night, not your first session at the gym, and not the sidekick years. Those are told already. Only if it's true and you're happy to say it. If nothing comes, cut this line.

FIXED PUNCH For me, confidence feels like belonging. Like you fit in.

It's how you carry yourself, walking in and talking to people.

FIXED CLOSE Send this to the mate who made you feel like you belonged.

Built on THE MOMENT:

  1. A line about him
  2. Your moment: when and where
  3. What it felt like
  4. The punch
  5. What it means for him
  6. The close

Close

Say exactly: "Send this to the mate who made you feel like you belonged."

If the start moved

If the start moved, the other close. Say exactly: "We start Friday. It's in my bio." Then once more, same spot: "We start Friday. Message me the word IN." Ten seconds each, straight after.

On screen: What confidence actually feels like.
Captions on. At the punch, text: Confidence feels like belonging. For the other close only, at the end: Starts Friday. Free. Link in bio. (IN version: Message me: IN)

Post

5pm

(Monday 5, 5pm, with the other close, if the start moved.)

Caption

Send this to the mate who made you feel like you belonged.

For me, confidence feels like belonging. YOUR WORDS: one line, your own

If the start moved

We start Friday. It's in my bio.

Page not live Message me the word IN.

30 days to your first real conversation in the gym. Free. Starts Friday 9 October.

Stories

film on the day

Wordbelong

Say"It feels like belonging."

StickerQuestion sticker: Where do you go quiet?

FilmEvening, to camera

ThursdayBack to the weekSaturday
SAT Proof 10 OCT The third one Reel 10am · Quest clip 5pm OpenClose

1 of 2Reel, post 10am

Film

Filmed Fri 2, stop 3

In town, walking along a quiet street, daylight, phone at arm's length. Stop walking for the punch. No strangers' faces in shot.

Pleased for him, a bit proud, low key.

Not: "look what my client did".

Hook

“In the gym, you'll do another set before you'll talk to anyone you don't know.”

ScriptTap to read

FIXED: say it as written · dashed box: your words

FIXED In the gym, you'll do another set before you'll talk to anyone you don't know.

A normal coach gives you a nutrition plan, a fitness plan and accountability.

I gave one of the lads I've coached a task. Speak to three strangers, outside the gym, in one week. YOUR WORDS: roughly when this was

He did it. Told me it wasn't as scary as he expected.

FIXED PUNCH By the third one, he wasn't nervous.

Introduce yourself to three people you don't know this week. If it turns into a chat, good. If not, carry on with your day.

FIXED CLOSE Message me when you've done the first one.

Built on THE MOMENT:

  1. A line about him
  2. Your moment: when and where
  3. What it felt like
  4. The punch
  5. What it means for him
  6. The close

Close

Say exactly: "Message me when you've done the first one."

On screen: Three strangers, outside the gym, in one week.
Captions on. At the punch, text: By the third one, he wasn't nervous.

Post

10am

Caption

Message me when you've done the first one.

Introduce yourself to three people you don't know this week. If it turns into a chat, good. If not, carry on with your day. 💪🏼

2 of 2Quest clip, post 5pm

Film the quest clip

Film it when you do it

Straight after, outside or in the car. Weekend daylight. Phone at arm's length, on your own.

Easy Saturday.

Not: teaching.

Hook

“Asked a bloke a real question today and got a ten minute answer I didn't expect.”

ScriptTap to read

FIXED: say it as written · dashed box: your words

Asked someone a real question today. YOUR WORDS: what you asked

FIXED I'm Kelvin. This is my confidence quest.

Not the weather, not "you alright". Something you actually wanted to know.

People can tell the difference straight away, and most of them are pleased somebody asked.

How long have you been training here. What are you reading. What did you do before this.

Ask one today and then shut up and listen to the answer.

FIXED CLOSE Follow me and do them with me.

Built on THE CALL OUT:

  1. Name him
  2. Why it matters to him
  3. Your example
  4. One thing to do
  5. The close

Close

Say exactly: "Ask one today and then shut up and listen to the answer."

On screen: Captions on. First seconds: A real question. Not the weather.

Post

5pmQuest clip

Caption

Day six. One real question, then shut up and listen.

YOUR WORDS: the answer you didn't expect

Stories

film on the day

Wordfirst

Say"Three strangers, one week."

StickerPoll: Spoken to someone new this week? Yes / Not yet

FilmIn town, to camera, 15 seconds

FridayBack to the weekSunday
SUN Recap 11 OCT Weekly recap Carousel 11am · Quest clip 5pm OpenClose

1 of 2Carousel, post 11am

Film

Nothing to film

Nothing to film. Your photos from the week. No lad in any photo without his yes.

Your recap, in your WhatsApp voice, not run through ChatGPT.

Not: a sales post. No ask on a Sunday.

Hook

Cover: WEEKLY RECAP! Week 39/52 (use your own number: 39 if you've done one every Sunday since Week 31 on 16 August)

Slides · 5Tap to read

FIXED: say it as written · dashed box: your words

  1. WEEKLY RECAP! Week 39/52
  2. Week one, from my side. (If the start moved to Friday: The first three days, from my side.) YOUR WORDS: what the first week was like for you. Never how many lads, never what one of them did unless he said yes (photo)
  3. Saying good morning. YOUR WORDS: how often you did it this week and how it went
  4. YOUR WORDS: the rest of your week, training, work, whatever happened
  5. The gym builds the foundation. The real world builds the confidence.

Built on THE RECAP:

  1. WEEKLY RECAP! and the week number
  2. What happened, in your words
  3. The line of the week
  4. The countdown in the caption

On screen: Your recap layout, header WEEKLY RECAP!, no emoji. The day count goes in the caption, not on a slide.

Post

11am

Caption

Week 39 done.

YOUR WORDS: two or three plain lines on what actually happened this week, the way you'd tell the lads in the group chat. Two emoji at most, from 😂 🤣 👊🏼 💪🏼 Day 7 of 30. (or Day 3 of 30.)

After postingSend us in the group: how many messaged you this week, and for each one what he said made him message. Nothing about the lads inside unless they said yes.

2 of 2Quest clip, post 5pm

Film the quest clip

Film it when you do it

Sunday, wherever you are, on your own. Phone at arm's length.

Quiet end of the week.

Not: a summary.

Say nothing about who is in the group or what any of them did. Only what the week's tasks were.

Hook

“Week one done, and the last one of the week is the one that makes grown men squirm.”

ScriptTap to read

FIXED: say it as written · dashed box: your words

Week one done. Eye contact, good morning, the morning routine, your name, a proper conversation, a real question.

FIXED I'm Kelvin. This is my confidence quest.

And this one, which makes grown men squirm more than all of it: say something nice to three people you don't know.

YOUR WORDS: what you said to one of them today

Small. I like your shoes. That coffee's good. Nothing clever.

Because you get nothing back and you do it anyway, and that's the bit that changes you.

Three small ones this week.

FIXED CLOSE Follow if you want the rest of them.

Built on THE CALL OUT:

  1. Name him
  2. Why it matters to him
  3. Your example
  4. One thing to do
  5. The close

Close

Say exactly: "Three small ones this week."

On screen: Captions on. First seconds: Three compliments. To strangers.

Post

5pmQuest clip

Caption

Week one: eye contact, good morning, the routine, your name, a conversation, a question, three compliments.

YOUR WORDS: which of the seven you'd have found hardest ten years ago

Stories

film on the day

Wordweek

Say"Week 39 done."

StickerNone

FilmWherever you are

SaturdayBack to the week

Messages

Your stories

  • Film stories on the day.
  • This week you do the day's basic task yourself, on stories.
  • Answer every poll vote and sticker reply the same day, ending with: "We've just started, so the doors are shut for now. Want me to keep you posted?"

Keep every question the stickers bring in. They're next week's topics.

If the start moved to Friday 9until Thursday, end it with

If the start moved to Friday 9: until Thursday, end it with: "30 days, free, starts Friday. Fancy a quick call about it? Send me a time." The link sticker goes on its own frame, never on the clip that points at the day's post.

If the start moved to Friday 9: Monday's and Friday's story rows swap whole, all four lines, with the posts. Monday to Thursday also carry a link sticker to the page with the words We start Friday (a DM prompt Message me IN if the page isn't live).

Reply to anyone who messages this week:

If he says yes, add him to your list. Don't promise a date or another round.

Cheers for the message 👊🏼 We've just started, so the doors are shut for now. Want me to keep you posted? Quick one: what made you message?

If the start moved to Friday 9until Thursday 8, use last week's reply

If the start moved to Friday 9:

until Thursday 8, use last week's reply: book his call in the chat, the page link for a read.

How it works

  1. 1

    Never say or show the start date on camera. Say "October". The date goes in captions and stories. Past dates like July 2017 are fine.

  2. 2

    Lines tagged FIXED in red stay as close to written as you can: the hook, the punch and the close. Say everything else your way.

  3. 3

    Where it says YOUR WORDS, only you know the answer. Fill it in or cut the line. Never make one up.

  4. 4

    The only keyword is IN. Never ask for any other word, anywhere.

  5. 5

    On the Oxford night, tell the drinking and the Monday. Leave the rest out while you're in the RAF.

  6. 6

    Nobody else's face in any shot, and never film on base. That goes for every quest clip.

FormatsFour, and how long
Talking head reel20 to 60 seconds. A story or one idea, straight to camera. Captions on.
Text on footage8 to 12 seconds. Gym or door footage, one line on screen, no talking.
Carousel5 to 8 slides. One idea a slide, the cover a promise in a few words.
Weekly recapSunday. Your photos of the week, your format.
Skeletons5 shapes, every script follows one

THE MOMENT

  1. A line about him
  2. Your moment: when and where
  3. What it felt like
  4. The punch
  5. What it means for him
  6. The close

THE CALL OUT

  1. Name him
  2. Why it matters to him
  3. Your example
  4. One thing to do
  5. The close

THE INVITE

  1. His world
  2. What you're doing about it
  3. What he gets
  4. Who it's not for
  5. How to get in

THE LIST

  1. The cover promise
  2. One idea a slide
  3. The last slide: one thing to do

THE RECAP

  1. WEEKLY RECAP! and the week number
  2. What happened, in your words
  3. The line of the week
  4. The countdown in the caption